Jet Magazine going digital-only


Jet Magazine roars into the 21st century on a digital-only platform.

Michael Benjamin

Chicago-based JET magazine to go digital-only

BY SANDRA GUY Staff Reporter May 7, 2014 11:10AM
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JET magazine, the digest-sized sister publication to Ebony magazine and the No. 3 magazine in the African-American market, will cease print editions on June 30 and go digital-only.
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Johnson Publishing Co., the 72-year-old Chicago-based owner of Ebony and JET, announced Wednesday that JET magazine will be available through a $20-a-year subscription app.
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The weekly digital JET magazine app will work on all tablet devices and mobile platforms, said Desiree Rogers, chief executive officer of Johnson Publishing.
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The app will include new features such as video interviews, 3D and digital maps and photography both in breaking news and from the magazine’s archives. Breaking news will be updated daily.
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JET’s print schedule had previously been reduced from a weekly edition to every three weeks because the printing and postage had become cost-prohibitive, company spokesman Keith Estabrook.
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In addition, JET, a 700,000-circulation magazine heralded for chronicling the early civil rights movement, will publish a yearly “Best of JET” print edition and will continue to operate its website, JETmag.com.
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> “This allows Johnson Publishing to have different configurations under one umbrella — the JET magazine app, JETmag.com, the print Ebony magazine and Ebony.com,” Rogers said. “We’re reaching customers where they want to be reached in whatever distribution channel they want to be in.”

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> The decision to create a JET magazine app has been three years in the making and comes as digital readers are skewing younger, Rogers said.
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> JET’s readership is 40 percent male and 60 percent female with an average age of 36. JET is much more of a quick read, featuring issues impacting the community and wedding announcements and R&B playlists that appeal to the entire community, she said.

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> Rogers said Ebony will continue as a print publication because it’s a longer, more “pictorial” read.
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> JET’s print subscribers who decline digital JET subscriptions will be given the option of switching their subscriptions to Ebony magazine.
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> Linda Johnson Rice, chairman of Johnson Publishing Co., said in a statement, “Almost 63 years ago, my father, John Johnson, named the publication JET because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it.’”

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> “He could not have spoken more relevant words today,” Johnson said. “We are not saying goodbye to JET. We are embracing the future as my father did in 1951 and taking it to the next level.”
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> Kyra Kyles, formerly a senior editor of JET magazine and digital managing editor of JETmag.com, has been appointed the digital editorial director for JET online, which includes both the app and the website.
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About SquarePegDem

A former state legislator turned NY Post editorial board member, thought-leader, public affairs consultant and commentator, columnist and blogger. Michael has appeared on Al Jazeera America Tonight, NY1/Inside City Hall, FoxNews.com LIVE, YNN/Capital Tonight, The Brian Lehrer Show, The Fred Dicker Show, The Capitol Press Room, and The Daily Show. His op-eds have appeared in the NY Post, City and State, The Legislative Gazette, Bronx Times, The Troy Record, Buffalo News, and the Rochester Democrat and Chronicle. To schedule speaking engagements, email MBenjamin9@optimum.net.
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